A global coffee chain major tested biometric payment systems in some 500 locations. People could buy a cup of coffee and snacks based on facial recognition technology with no need to use cash or a card.
The results of the program were:
• This reduced average transaction time by 30%.
• Customer satisfaction increased by 25%, with constant feedback pointing at convenience and innovativeness.
• The retailer reported a 15% in repeat visits by tech-savvy customers.
This illustrates how biometric payments can increase operational efficiency while ensuring a smooth customer experience, which will foster loyalty and the opportunity for sales growth.